| Website | click2mortar.com |
| Blog | blog.blueribbondi... |
| @Blueribbonman | |
| Birthplace | Englewood |
| Birthdate | 10/20/56 |
Innovating Digital Marketing Since 1998.
Way before Mark Zuckerberg, years before Google, a a solid decade before location-based technologies, Matt was busy working with brands like Sony, Citibank, Discount Tire Company and The Estee Lauder Companies to figure-out fierce e-commerce advertising strategies, branding, Search, Geo/Demo/Behavioral targeting, video and rich media applications.
And then he got serious about digital marketing after recognizing that when all is said and done, less than 5% of all commerce takes place via e-commerce channels.
Matt’s mission, company and technology analytics platform called Retail Ad OptimizerTM, is again leading the way for major advertisers to understand the value and impact that online advertising delivers to their retail stores and/or retail partner stores - and optimize their media investments based on how well the online campaign is performing - down to the store cash register.
