Matthew Emans is a technologist, strategist, and innovator. As Vice President of Product Management at Navic, Matthew was instrumental in the development of its industry-leading TV advertising solutions. Under his direction, Navic’s product vision was substantiated through acquisition by Microsoft in June 2008.
Matthew is an experienced speaker in the television advertising and technology space. He has most recently presented at Ad Tech New York, SCTE and Digital Hollywood at CES. Matthew has a broad knowledge of advanced TV and advertising solutions and is astutely perceptive of the industry’s current and future challenges. His areas of expertise cover a wide range of technologies, standards and TV topics including interactive television, addressable advertising, audience measurement, data-driven accountability, and new media business models.
Prior to joining Navic in 2001, Matthew honed his skills in product strategy, systems architecture, and program management at Product Genesis, Inc., a strategic product development and consulting firm spun out of the MIT Innovation Center. Matthew earned a BS in Mechanical Engineering and Materials Science from Harvard College and has a background in robotics for medicine and control systems. He holds a number of patents related to optical biopsy systems and advanced surgical instruments.
