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University of North Carolina, Chapel Hill, BA
International Studies
Harvard University, MBA 1996

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Matthew Diamond

As CEO and founder of Alloy Media + Marketing, Matt Diamond guides the company’s strategic direction and oversees corporate development and management of its business units including Alloy Entertainment, creator of such popular teen books, TV series and films as “Gossip Girl”, “Sisterhood of the Travelling Pants” and “The Clique”. He oversees development of new media initiatives such as the recently launched Teen.com “TV” network, a premiere entertainment platform boasting a teen audience of more than 11 million online viewers.

A keynote speaker for national industry events and conferences, Matt has appeared as a media expert on a number of national TV broadcasts including CNN, CNBC, and ABC World News Tonight. He has been featured in numerous high profile publications including the Wall Street Journal, The New York Times, Businessweek and Advertising Age.

Matt leads company-wide efforts to contribute positively to the growing and influential millennial population, serving on the board of Do Something Inc, a non-profit youth organization, and as Director of Genesco, the owner of popular teen shoe retailer Journey’s. Alloy contributes to several philanthropic causes such as the Ad Council, the ONDCP, and the National Heart Foundation.

Prior to founding Alloy, Matt held positions in the Finance and Operations groups at the General Electric Company, also spending time at the company’s Tokyo, Japan offices.

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Last Edited 2/9/12

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