Matt Stodder has been developing integrated sales and marketing programs for a decade. He was the sales products lead for LAUNCH.com/Yahoo! Music, and created a number of pioneering music marketing sales initiatives. He then became head of the Ad Solutions team for all of Yahoo! Entertainment.
He left Yahoo! to build a sales strategy team for Gorilla Nation, the worldâ€™s largest online publisher rep firm.
In this role, Stodder worked with medium-sized publishers with their ad strategies and solutions, and helped sell them to brand advertisers. Stodder then created Upward Digital LLC, a sales and monetization consulting firm for online publishers and content creators.
VP Sales Strategy and Operations
Aug, 2007 - Oct, 2009
Director, Ad Solutions, Yahoo! Entertainment
Jan, 2006 - Aug, 2007
Feb, 2000 - Aug, 2001
Director, Production / Daily Site Publishing
2000 - Jan, 2001
Politics Editor, latimes.com
1998 - Jan, 2000
Project Director, The Democracy Network
1994 - Jan, 1998
Senior Manager: Y! Music Sales Programs