Matt Stodder has been developing integrated sales and marketing programs for a decade. He was the sales products lead for LAUNCH.com/Yahoo! Music, and created a number of pioneering music marketing sales initiatives. He then became head of the Ad Solutions team for all of Yahoo! Entertainment. He left Yahoo! to build a sales strategy team for Gorilla Nation, the worldâ€™s largest online publisher rep firm. In this role, Stodder worked with medium-sized publishers with their ad strategies and solutions, and helped sell them to brand advertisers. Stodder then created Upward Digital LLC, a sales and monetization consulting firm for online publishers and content creators.