At Google, Matt heads up strategy for the America's Advertising Agency business, where he works with the teams behind the Big 6 advertising holding companies and their performance, media, and creative agencies. Before that, Matt served as Managing Director of London-based Incisive Media, a recognized world leading media, marketing services, data, and communications firm. He joined Incisive in 2006 as the Global Vice President of Marketing and was instrumental in growing the business due to his strong relationships with enterprise partners, in addition to his ability to lead from the front, educate, incite analysis, and develop consensus.
In addition to Google, Matt is an active adviser and board member to Adestra.com, Sponsorhub.com, and the OnlineMarketingInstitute.org (acquired by PopExpert.com in March 2015).
In June of 2013, Matt was named a DMA & Marketing Edge (formerly the DMEF) Rising Star.
Previously, from 2004-2006, Matt was acting COO of the SaaS inventory management and e-commerce business at PropertyRoom.com. Prior to this endeavor, Matt was the senior business development lead for the cloud-based syndication technology business, Headland Digital Media, which was sold during his time there to Pearson PLC, in 2001.
- Value Pricing, Next-Best-Alternative Pricing
- Value Negotiators, Field & Forum, Influence Modeling
- Customer Insights, Segmentation, Targeting, and Positioning
- Strategic and Annual Planning
- Financial Modeling and Analysis
- Revenue Acceleration and Headcount Reduction
- BizOps, StratOps, SalesOps
- Advertising, AdTech, Marketing, MarTech
- Performance and Brand Advertising
- Search, Media, and Creative Agencies
- Search Engine Marketing SEM (SEO, PPC), Display, Online Video, Mobile, Native Advertising
- Programmatic, Media Buying and Planning
- Sponsored Content
I have an MBA from the Univ of Oxford and a BA from Lafayette College and spend most of my time in NYC and Toronto.
Apr, 2016 - Current (6 months)
May 1, 2014 - Current (over 2 years)
Head of Strategy
Jan 13, 2014 - Current (over 2 years)
Board & Advisor Roles (1)Update
|Apr 21, 2016||AdExchanger - Email Marketing Platform Adestra Nabs Google Exec Matt McGowan As President|
|Apr 21, 2016||Re/code - Here’s one corner of the digital ad world that Google and Facebook don’t dominate|
|Apr 21, 2016||PRNewswire UK All - Global Martech Leader Adestra Appoints Matt Mcgowan President|
|Jun 18, 2015||clickz.com - Is YouTube a Social Network?|
|Jun 18, 2015||clickz.com - Incisive Media's Matt McGowan Wins 2013 Rising Stars Award|
|Aug 14, 2014||Tech Cocktail - SES 2010: Search Engine Marketing and Entrepreneurs|
|Dec 6, 2011||Search Engine Watch - Win a Free Trip to SES New York 2012|
|May 17, 2011||Search Engine Watch - Meet Canadian Search and Social Media Experts at SES Toronto|