Mat joined JUST EAT in 2009 and set about establishing the company as the leading brand in takeaway around the world, resulting in one of Europe’s biggest tech IPOs for a decade in 2014. In 2012, Mat led the global launch of JUST EAT’s brand campaign to ban home cooking, ‘Don’t Cook, JUST EAT’. As part of this campaign JUST EAT become the first brand ever to run in a by election which they somehow lost despite deploying a jet-pack. Mat previously worked for The Financial Times, toptable and gameplay.com.
Mat has now left full time employment with the company and is busily building a new brand & app; ROCK PAMPER SCISSORS. Mat and the team are striving to build the default hairstyle app for the ‘now’ generation. It’s like uber but hairy.
|Jun 7, 2016||Internet Retailing - INTERVIEW Rock Pamper Scissors’ Mat Braddy: mobile commerce for the Uber generation|
|May 12, 2016||The Equity Kicker - Key elements of a brand|