Since joining Dada in 2000 as a Senior Executive, Max Pellegrini has played a key role in the internationalization of the company’s D2C product, Dada.net, in the U.S., Spanish and Latin American markets. At the creation of Dada Entertainment, a joint venture between Dada and SONY BMG Music Entertainment, Max was appointed CEO in October 2007. Prior to joining Dada, Max spent seven years in strategic consulting, supporting clients in various industries.
