Mark Wachen is the Managing Director for DreamIt Ventures’ NewYork program. He is the Managing Director and Founder of Upstage Ventures, a firm that advises and invests in consumer Internet and interactive marketing companies and board member of Optify and OrderGroove.
Mark is the founder of Optimost, the company that pioneered multivariable testing and optimization on the Internet; and he served as CEO for the company up until its acquisition by Interwoven in November 2007 for $52 million.
Before his entrepreneurial successes, Mark worked for seven years at Sony overseeing a variety of Internet initiatives. He was the CEO of Indimi, a company majority-owned by Sony. While there, he spearheaded the acquisitions of InfoBeat, AdTools, and DailyRating. He was Vice President of Online Ventures for Sony Music, where he directed online initiatives, including Sony Music’s investments in Spinner (acquired by AOL for $300 million), and the launch of the Sony Music Online Website in 1994. Mark has worked with and invested in a variety of other companies, including: ChaiLabs (acquired by Facebook), SeatGeek, YouNow, Thumb, GameChanger, STELLAService, RJMetrics, and CatchAFire.
Advisory Roles (3)Update
- 03/21/11 -techcrunch.com
- 03/02/11 -techcrunch.com