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Dartmouth College, BA 1989
Economics, Psychology
Harvard Business School, MBA 1994

Current Companies

Board Member
Board Member

Former Companies


Financial Organizations

Managing Director

Web Presences


Mark Wachen

Mark Wachen is the Managing Director for DreamIt Ventures’ NewYork program. He is the Managing Director and Founder of Upstage Ventures, a firm that advises and invests in consumer Internet and interactive marketing companies and board member of Optify and OrderGroove.

Mark is the founder of Optimost, the company that pioneered multivariable testing and optimization on the Internet; and he served as CEO for the company up until its acquisition by Interwoven in November 2007 for $52 million.

Before his entrepreneurial successes, Mark worked for seven years at Sony overseeing a variety of Internet initiatives. He was the CEO of Indimi, a company majority-owned by Sony. While there, he spearheaded the acquisitions of InfoBeat, AdTools, and DailyRating. He was Vice President of Online Ventures for Sony Music, where he directed online initiatives, including Sony Music’s investments in Spinner (acquired by AOL for $300 million), and the launch of the Sony Music Online Website in 1994. Mark has worked with and invested in a variety of other companies, including: ChaiLabs (acquired by Facebook), SeatGeek, YouNow, Thumb, GameChanger, STELLAService, RJMetrics, and CatchAFire.

Recent Milestones


Company Date Round Size Participants
Vengo Labs 2/2013Seed$1M8
StellaService 3/2011Series A$2M6
Thumb 3/2011Angel$1.2M8
Optify 10/2010Series B$6.1M6
SeatGeek 1/2010Angel$550k7



    David Tisch, Brad Feld, Gary Vaynerchuk & Others Put $1 Million Into Vengo, The Mini Vending Machines From TaxiTreats Maker ( [edit]
  1. David Tisch, Brad Feld, Gary Vaynerchuk & Others Put $1 Million Into Vengo, The Mini Vending Machines From TaxiTreats Maker ( [edit]
  2. STELLAService Raises $2M, Tests Online Customer Services So You Don’t Have To ( [edit]
  3. Opinionaided Raises $1 Million For Mobile Q&A Service ( [edit]
  4. Real-Time Marketing Service Optify Raises $6.1 Million ( [edit]
  5. SEC D ( [edit]
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Last Edited 2/25/14

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