| Website | markverone.com |
| Blog | blog.markverone.com |
| @markverone | |
| Birthplace | Syracuse, NY |
| Birthdate | 1973 |
| Syracuse University SI Newhouse School of Public Communications, BS | 1995 |
| Television, Radio & Film Management | |
| Lake Forest Graduate School Of Management, MBA | 1995 |
| General Management |
Mark J Verone
Mark Verone is a marketing and sales operations leader who has applied his expertise to travel eCommerce, interactive and traditional media along with dental practice management and marketing. Mark has over fifteen years of professional marketing operations and management experience including client service, revenue generation and advertising operations. His organized approach to maximizing available resources has led to increased revenue development.
Mark is currently Director, Ad Operations & Content Management for Gogo, Inc. Gogo® is fast becoming everyone’s favorite part of flying. By allowing travelers to get online, in air, Gogo keeps them connected to life.
Prior to Gogo, mark served as Director of Partner Marketing Operations for Orbitz Worldwide, Mark is responsible for managing a team focused on the execution of $50MM in global advertising revenue across Orbitz Worldwide (Orbitz.com, Cheaptickets.com, ebookers.com, Trip.com, HotelClub.com, and The Away.com Network). Mark established a global ad serving technology strategy by consolidating the Orbitz brands onto a common ad serving platform to maximize efficiency for his team. This strategy allowed the company to view its advertising inventory across all brands through a common yield and inventory management technology. Mark further streamlined the sales and ad operations process by integrating the ad server with various back office financial systems to generate better sales and revenue forecasting along with monthly billing and delivery reconciliation.
Mark is a 1995 graduate of the prestigious S.I. Newhouse School of Public Communications at Syracuse University where he received the 1993 award for “Best Creative Production” from the National Association of College Broadcasters (NACB). Mark earned his MBA with honors from The Lake Forest Graduate School of Management in 2005 and is a sought after speaker and panelist at various interactive advertising events. Mark also serves as the Nominating Chair of the Syracuse University Alumni Association (SUAA) Board of Directors Executive Committee.
Over Mark’s fast paced career he’s worked in Promotions, Marketing & Research for numerous radio stations on the local, national and global level with radio stations in Eastern Europe, Russia and emerging markets. Before joining Orbitz Worldwide, Mark spent 2 years with Point-To-Point Direct Marketing Solutions as Midwest Regional Vice President and 5 years with Clear Channel Radio as Director of Client Services for Clear Channel Radio Interactive where he was the architect behind the consolidation of 1,200 radio websites under a common ad serving technology platform generating $20MM in annual revenue.
In addition to working with multi-million dollar advertising partners, he has created turn-key programs and products to generate revenue for local, national and global sales teams. Mark’s passion for operational efficiency has led him to create a continuous improvement processes that leverages technology automation to make his operations team more efficient with greater output, attention to detail, improved quality and overall customer satisfaction.
In his spare time, Mark enjoys cooking, swimming, biking, skiing, golfing and traveling with his wife Rachelle and their 4yr old son Andrew who has flown over 150K miles since birth. Lately Mark is up all night with the recent birth of their second son, Christopher.
