|University of Bournemouth , B.Sc (Honours)||1999|
|Business Decision Analysis|
Mark Nickson is one of the three founders and COO of Tiipz the leading mobile engagement platform for capturing in-the-moment consumer insight and voice of customer. It is driven by mobile rewards and promotions. Retail marketers use Tiipz to better understand their customers and increase average transaction value through instant promotional offers while increasing brand loyalty through in-store mobile engagement.
Backed by a network of private Angel investors, Tiipz has currently raised over $600k and is helping to redefine the market research industry.
Before starting Tiipz, Mark co-founded Pareto User Experience Group (a full service User Centered Design consultancy) and was responsible for key client accounts and business development, along with being one of the principle User Experience consultants working on custom client solutions.
Mark’s background has not only seen him support online creative solutions for small to medium sized design agencies, but he has also built up a wealth of experience working at large corporate brands such as Westpac Group, HSBC, JP MorganChase and Capita; where he’s delivered a number of award winning web and mobile solutions.
Mark is at the core of Tiipz’s digital design strategy, as well as constantly exploring new and innovative ways to further grow the company as a business.
His current focus is on identifying Australian business and market opportunities.