|Haverford College, BA||1984|
Mark Naples owns and runs WIT Strategy, one of the best boutique communications and strategy firms in the country for difficult-to-differentiate companies.
Formerly the CMO, Director of Investor Relations, and Privacy Officer for 24/7 Real Media (NASDAQ:TFSM), Mark’s 25 years experience in media, marketing and public affairs with firms such as Ogilvy & Mather and Kearns & West has ranged from lobbying for the “Baby Bells” as part of the Telecom Reform Act of 1994 and testifying before the Senate Commerce Committee on Privacy Matters in 2001 to the media launch of PointRoll, iCrossing, Operative, Centro, and numerous other companies.
Since founding WIT Strategy in October 2002, he has led strategic efforts on behalf of more than 150 companies, including numerous corporate and product launches, complete company repositioning campaigns, and more successful crisis suppressions than anyone else in the business. Companies that Mark has led strategic efforts for have realized more than $1B in liquidity events since 2003.