Primary Role
Founder @ Minted
1 Investment in 1 Company

Person Details


Mariam Naficy is the Founder and CEO of Minted.

Mariam has pioneered new consumer Internet models since 1998, when she co-founded, the first online retailer of cosmetics, upon graduating from business school. grew to $10 million in annual sales in its first year and was sold successfully to Idealab for a reported $100 million in cash in 2000. The company was then sold to LVMH's Sephora in late 2000. After, Mariam served as the Vice-President and General Manager of E-Commerce for The Body Shop, the international beauty goods retailer.

Minted, Mariam's newest venture founded in 2007, is a crowd-sourcing design company that holds design competitions to source graphic design and lets its community vote to tell the company what to sell. The designs are then printed on paper in the form of wedding invitations), holiday photo cards and other personalized stationery and photo card products.

Mariam received her BA in Political Economy from Williams College and her MBA from Stanford's Graduate School of Business. While at Stanford, Mariam wrote The Fast Track, a guide to investment banking and management consulting published by Broadway Books that has sold over 50,000 copies, based on her pre-business school experience as an analyst at Goldman Sachs.

Mariam sits on the Board of Polyvore and and is an angel investor in 1000Memories, Beautylish, Crave, and other companies.

Experience (6)


Advisory Roles (2)


Education (2)


Investments (1)