|Heriot-Watt University, MBA Candidate|
Mari Anne Vanella is CEO of The Vanella Group, Inc., one of the leading providers of tele-based lead generation and tele-services for the high tech industry. The Vanella Group, Inc. is mentioned by The Aberdeen Group in their last 3 Outsourced B2B TeleServices Studies and report as a provider in the Market Intelligence-to-Opportunity solution space by identifying rich sales intelligence through one-on-one peer discussions with executives.
Ms. Vanella’s background includes successful performance as Vice President and Director at companies such as The EC Company (now ADX), PictureTalk, a subsidiary of Drake International (one of the world’s largest IT solution and staffing firms), Global Knowledge, a $500M IT Training and consulting firm, and most recently at Skyline Computer Corporation, where she led the Cisco Training Products organization to a leading position within 12 months. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, AmeriPro, and many others. Ms. Vanella has held a seat on the Cisco Training Advisory Council where she contributed to the planning and direction of Cisco’s Training and Certification programs. She has also been published in Certification Magazine and by the Computing Technology Industry Association (ITTA). Her knowledge of technology acquisition and the entire sales process gives her the insight and ability to engineer lead generation programs that are both results-based and cost-effective. Her executive leadership roles in national sales organizations with field reps, sales engineers and customer service teams brings in-depth knowledge and hands-on experience to the table. The methodology she implements at her firm results in a solution that has unmatched results performing 5x above the industry standards published by the DMA.
Her industry affiliations include:
Recently she has authored the best selling and award winning book “42 Rules of Cold Calling Executives” which is available on Amazon.com and other retail channels. Ms. Vanella’s graduate studies in Business Management were through the Edinburgh School of Business, Heriot-Watt University.
The last 3 years, Mari Anne is listed as one of the “20 Women to Watch in Sales Lead Management”. In 2010, 2011, and 2012 Mari Anne was Nominated for the list of Top 50 Most Influential People in Sales Lead Management.
Active on the speaking circuit, Mari Anne has presented at Dreamforce 2011, 2012, Cloudforce 2010, and has been featured on StartupNation, Selling Power, Salesforce.com, the DMA of Northern California, and regularly presents at sales kickoffs throughout the United States.
Interview With Selling PowerAdded: 4/14/13