Marcelo Calbucci has been working for his entire career with internet/tech businesses. He started working with online media management, search engine marketing and web analytics in 2006 at Aunica, using technologies like Microsoft Atlas Suite and Aobe Omniture to support brazilian marketing agencies and advertisers reching their online results progressively. After two years, he was hired by the dutch company Nimbuzz and took responsibility for its entire operations in São Paulo, expanding his roles from online marketing to a more complex view of a startup launching its apps to a country target. Almost three years later, he came back to Aunica as the mobile manager, and stayed shortly on this role untii start his own business, called Bigwig List. This new project started in the second quarter of 2011 and is currently being developed, with plans to be launched in the beginning of 2012.