Marc Serughetti is vice president of marketing and business development at CoWare a leader in electronic system virtualization. Marc Serughetti started the concept of virtual platform for software development at CoWare. He has been leading this effort in the company and has evangelize this new approach to software and system development. Over the years CoWare has become the leader in virtual platform technologies. Prior to joining CoWare, Mr. Serughetti held several marketing management positions in high-growth embedded software companies such as Wind River Systems and Integrated Systems. He brings more than 14 years of experience in embedded and software technologies, vertical market marketing such as mobile/wireless, consumer, automotive and networking and corporate marketing. Mr. Serughetti holds an M.S.from the University of Washington (Seattle) and a Engineering degree from the National Superior School of Aeronautical Engineering (ENSICA, France).