Key contributor in the design, implementation and day-to-day management of disruptive production model, pipeline and content management structure to source, produce and distribute on a mass-scale professionally-produced, custom-made commercial web video content for leading Fortune 500 brands and major channel partners, with key drivers being client satisfaction, high-quality product and low cost.
A founding employee of TurnHere, a venture-backed online video advertising firm and the industry’s leading provider of local online video. Leveraging a network of 8,000 filmmakers around the world, TurnHere’s mission is to put a great video on every web page.
Built, managed and mentored a worldwide network of thousands of independent digital content creators and producers using metrics- and quality-driven recruitment, mass-mentoring, retention and training systems.
Creative director and executive producer leading strategic development, client management and production from conception to delivery of branded video content and online campaigns for clients including Visa, Williams-Sonoma, InterContinental Hotels, American Express, Travelocity, Citysearch, Conde Nast, Pottery Barn and others.
