Professional and Entrepreneur with strong digital background. Over 11 years of experience in E-Business for leading companies. (E-Commerce, E-Sevices, E-marketing and strategic new business development).
Digital & Mobile Retail Expert.
Especialidades Mobile Marketing, Mobile Commerce, E-Commerce, Digital Marketing, Multi-channel strategy, Behavioral Targeting, Business Management, Marketing Strategy, Business Planning, Start-up Development, Web 2.0, Merchandising Strategy, Social Shopping, Consumer Generated Content, Interactive Marketing, Social Media Optimization.
Experiencia
VP Product & Co-Founder HappyShop Privately Held; Marketing and Advertising industry January 2011 – Present (10 months)
Leading a passionate and talent product development team building the next level (Mobile) Shopping Experience.
Create and Lead the product strategy and plans, including product development, product marketing and business development
About the company:
HappyShop is a Mobile Location Based In-Store start-up, aiming to resolve inefficiency in the last mile digital marketing space (Digital in the Real world) and to prepare brands for the new consumer behavior. (Smartconsumer)
Founded in early 2011 and developed by accomplished Digital Marketing, Retail, BI and CPG executives, with over 25 combined years experience.
HappyShop provides a technology platform to merchants/Retail businesses and CPG looking to connect to consumers with Social, Mobile and location-targeted content.
Happyshop mission is to connect brands & retailers loyal shoppers with the products and promotions they sell, based on the specific interests, location, and preferences of their customers, in real-time. Our team is creating an environment that enables communication to increase the impact of advertising. (Giving RELEVANCE)
We help brands to make SmartMarketing to adapt to the New Consumer.
HappyShop was the recipient of Innova Chile’s price and has also earned a government sponsored grant, allowing the start-up to attract the interest of various early stage investors and recently received important capital in series A funding.
We are hiring! We seek only the best and passionate talent to join our seasoned team to further develop our value proposition in the LATAM market.
You want be a Betatester? Register at www.happyshop.mobi Innovation Director & Digital Development Cencosud S.A. Privately Held; Retail industry December 2009 – December 2010 (1 year 1 month)
My principle function was to define the guidelines and basis used to generate the digital strategy of every business of all the business units of this retail.
Including:
Digital Evangelist: Proposing, promoting and facilitating the inclusion of new communication technologies (online advertising, social media, mobile, etc.) and e-commerce for all Cencosud businesses.
Creating conditions, structures, and tools to adapt more quickly to increasingly digitally active and multichannel clients.
Finding opportunities for innovation and anticipating what will commonly impact consumers and sales channels, especially digital. E-Business & Digital Marketing Director Cencosud Privately Held; Retail industry October 2002 – December 2009 (7 years 3 months)
Business Lead for Paris.cl (Mass Merchant), Jumbo.cl (Groceries) and Easy.cl (Home Improvement). And Interactive Marketing Strategy for this online retail. Maria Paz tiene 1 recomendación (1 persona a su cargo) como: 1º Bernardo Acoria Gonzalez, Jefe de Venta Telefónica Gerencia Corporativa Comunicacion Digital y Medios Digitales, Cencosud Founder Chilearte.com Internet industry October 1999 – October 2002 (3 years 1 month)
Founder of the first virtual art gallery in Chile in 1999
