Primary Role
Digital Director at WestJet
December 27, 1980

Person Details


Manoj Jasra is a digital strategist and leader of over 13 years who specializes in digital/mobile strategy, web analytics, and online marketing.

Manoj is currently the Director, Digital Strategy at WestJet, one of North America's top airlines. Previously Manoj was a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he oversaw Voice of Customer, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog - and was voted #39th Most Influential Digital Marketer in North America - 2009 (see:

Experience (5)