Luke Wood is President of Beats Electronics LLC, parent company of the Beats™ by Dr. Dre™ line of premium headphones, speakers, Beats Audio™ software and Vice Chairman of the Beats Music digital music service.
Wood has been involved with Beats since its infancy phase as part of his tenure at Interscope Records, officially joining the company in February 2011 to build on the brand’s momentum created under co-founders Jimmy Iovine and legendary producer Dr. Dre, and to expand the company’s audio quality expertise into new products and services. Wood oversees all global operations for the brand including manufacturing, product development, marketing and sales.
During his tenure, Beats has become the number one headphone in terms of revenue in North America with a significant market share globally and established presence in the automotive market through a partnership with Chrysler Group, in the computer space with HP, and in the mobile phone space through a strategic partnership and investment from mobile phone manufacturer HTC. Wood also led the Beats acquisition of critically acclaimed digital music service MOG, which has evolved into the Beats Music service and now operates as a standalone company. With the Beats Music streaming music service, Wood is leveraging all of Beats partnerships, relationships, and influence to ensure the newly launched service will command the same reach and cultural impact. Under Wood’s oversight, Beats now has a presence in every link in the digital music delivery chain—headphones, connected devices and service.
Wood brings 20 years of music and marketing executive experience to Beats. Prior to Beats, Wood was Chief Strategy Officer of Interscope Geffen A&M (IGA) and President of the imprint DGC Records. At Interscope, he oversaw the company’s traditional and digital business development, its emerging business and revenue (including 360 degree deals) and its operational strategy. As DGC President, Wood was responsible for all A&R and marketing decisions as well as for developing and guiding the label’s artist roster, which featured some of the biggest names in rock, including Weezer, All American Rejects, Rise Against, and the Yeah Yeah Yeahs, among many others.
Wood began his career with Geffen Records in 1991 as a Director of Publicity, representing such bands as Nirvana and Sonic Youth. He subsequently served as Geffen’s Director of Marketing, and later as Vice President of A&R at DreamWorks Records. In 2003, Wood joined Interscope Records (as part of its merger with DreamWorks) as Executive Vice President of A&R, having signed such artists as Jimmy Eat World, Elliott Smith and AFI. He also developed label deals with Downtown Records and signed artists such as TV on the Radio, All Time Low and Yelawolf.
A lifelong producer, songwriter and musician, Wood signed a publishing deal with Universal Music Group in 1996 and that same year his band, Sammy, released its third album, Tales of Great Neck Glory, on Geffen/DGC Records. Wood earned a Bachelor of Arts degree from Wesleyan University with a major in American Studies.