Luke Mitchell

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Luke Mitchell is MD of Reach Students, a digital marketing consultancy focussed on the UK student and youth audience.

Specialisms include social media marketing through online advocates, email marketing, viral and PR.

Reach also manages Beta Bunny, a community of 800-plus volunteer student beta testers.

Later this year Reach Students is launching an online advertising network and a press content distribution product. Both ventures are centred on the UK student and youth market.