Lucas Watson is the Vice President of Global Video Sales & Industry Marketing of YouTube.
Lucas Watson is the Vice President of Global Sales and Industry Marketing for Google's Video business, which includes YouTube and Google TV Ads. In this role, Lucas is responsible for delivering the revenue growth goals for this rapidly growing business. Lucas is also focused on making Google a world class brand building solution for advertisers. Lucas leads the commercial go-to-market strategy for YouTube and Google TV Ads which includes the integration of sales, industry marketing, content commercialization, and product management.
Prior to his current role, Lucas spent seventeen years at Procter & Gamble, most recently as the Global Leader for the Digital Business & eCommerce team. Lucas transformed P&G's brand building approach for the digital age.
Under his leadership, P&G greatly expanded their sales in the eCommerce channel and many P&G brands such as Old Spice, Gillette, Pampers, and Tide achieved breakthrough business results because of their digital efforts.
Before leading digital strategy at P&G, Lucas was a marketing leader for the Pampers and Luvs brands. Lucas was part of the core marketing leadership team that helped make Pampers, P&G's largest global brand, grow from less than $3 billion dollars to over $10 billion dollars over the span of the last decade.
Lucas held roles in Cincinnati, OH, and Kobe, Japan, and led nine businesses throughout his time at P&G. He was instrumental in the launch of Pampers Cruisers, the turnaround of Luvs diapers and the explosion of the Pampers baby wipes business.
He also led the rapid growth of Pampers online loyalty programs and eCommerce efforts. Early in his career, Lucas held a series of sales leadership roles for P&G in the Boston area.
Lucas holds a Masters in Business Administration with a major in marketing from Boston College's Carroll School of Management.
B.A. in Economics and Mathematics from Hamilton College.
Lucas and his wife, Suzanne, live in Palo Alto, CA, with their three young children.
In his spare time, Lucas is dedicated to golf, running, and anything on the ocean.
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