Luca Mascaro, user experience architect, works on user experience design for products and digital services. He also works on training and publication in the same field.
Luca is interested in processes and agile design, user experience and servicesâ€™ ecosystem (web, mobile, Iphone, etcâ€¦). He regularly writes a blog about it.
He belongs to the Netwo foundersâ€™ group, the first italian discussion group about web 2.0. Moreover, he is a member in Skill Profile Working Group, a team working to define professional skills for web profiles.
In 2006 he founded Sketchin, a swiss design study internationally working in user experience design and strategic consultancy. Here, he introduced and is testing the agile design approach. He is board member in Phiware Engineering, software house based in Lugano that works in the bank and insurance field.
Luca is a usability and accessibility teacher in the High School for Applied Arts (SSS_AA) in Lugano. He collaborates with some swiss and italian universities in Master about User Experience Strategy & Design.
He organises workshops and take part in conferences as relator speaking about information architecture and user interface. He took part in some international associations like W3C and ISO, in groups working on usability and human-machine interaction.
Since october 2008 he has been organizing meetups about design, technology and entertainment every month. He regurarly attends italian technology meetings and he is the responsible for ExperienceCamp and AgileCamp organization.
And, in his spare time, he delights himself playing Kendo :-)