Primary Role
Founder at Grokker
McGill University

Person Details


Lorna Borenstein is the Founder & CEO of Grokker, the "Be a Better You," video network. Grokker makes it easy to get better at what you love through premium expert-led Yoga, Fitness and Cooking video, and connecting with a global community of enthusiasts.

To "grok" is to intimately and completely share the same reality or line of thinking with another physical or conceptual entity. Origin: Author Robert A. Heinlein, 1961, Stranger in a Strange Land, "to understand so thoroughly that the observer becomes a part of the observed." At its root, to be a Grokker is to be transformed through connection.

Prior to founding Grokker, Borenstein spent 15 years in the consumer technology and internet space at Yahoo, eBay, Hewlett Packard, and Move.

Borenstein left Yahoo! in 2007 to accept the role of President of publicly traded MOVE Inc., the online real estate corporation.

While at Yahoo, Borenstein held a number of executive positions. Initially hired in 2004 as Vice President and General Manager of Yahoo Personals, she was responsible for overall management and strategic direction of the global business with an emphasis on driving growth and maintaining product leadership.

In June of 2005, Borenstein was also appointed Vice President of Marketing for the Yahoo Search & Marketplace Group in addition to her role at Yahoo Personals.

From 2000 to 2004 Borenstein worked at eBay. First, launching eBay Canada from her home in Toronto and growing that business into a booming international marketplace. Later Borenstein became Vice President and General Manager at eBay's corporate headquarters in the Silicon Valley where she oversaw a variety of growth categories including Apparel, Jewelry Sports, and Home.

Borenstein joined the technology world in 1995 at Hewlett Packard.

Borenstein received her Bachelor of Civil Law and a Bachelor of Common Law, with Honors, at McGill University and practiced law in both Canada and the US.

She also holds a Degree in Business from the American College in London, England.

Experience (9)


Education (3)