Lori joined eCoast in March of 2006. Lori is responsible for overseeing the creative marketing programs for eCoast including email and direct mail creative, custom presentations, Web 2.0 campaigns and website optimization/design, program microsites, and campaign landing pages. Lori brings a unique blend of simplistic creativity focused on delivering a clear message and call-to-action that impacts our client’s bottom line.
Lori’s creative expertise comes from over 25 years in Marketing and Graphic Design. Lori started her career working with Microsoft designing the first templates and clipart for PowerPoint. She expanded her skills as a web designer and in 1994 became the Webmaster for Infocus Systems, a projector company in the Pacific Northwest. In 1997 Lori held the position of Web Marketing Manager for Extensis, a plug-in software company for Adobe. In 2000, Lori started her own company called CustomPins, a very successful lapel pin company, which she sold prior to her employment with eCoast.
Lori holds a Bachelor of Fine Arts degree in Graphic Design and Advertising from the University of Connecticut.
