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University of California, Santa Barbara (UCSB), BA 2006
Business Economics with Accounting Emphasis

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Lyft, Inc.

Logan Green

Logan Green, co-founder and CEO of Lyft, has long been fascinated by innovation in transportation, having grown up in Southern California and spending much of his childhood stuck in traffic. Lyft, the on-demand ridesharing platform, was founded in 2007 with Zimride as its first of two products built to create a more social, sustainable and affordable transportation system. The idea for Zimride (and ultimately Lyft) struck while Logan was studying in Zimbabwe during college, where carpooling is a common form of transportation among neighbors and communities.

Prior to starting Zimride in 2007, Logan created the first car-share program at UC Santa Barbara and served on the board of the Santa Barbara Metropolitan Transit District. Logan was recognized in 2009 as one of Businessweek’s Top 25 Entrepreneurs Under 25 and holds a B.A. in Business Economics from UC Santa Barbara.

As a Lyft driver himself, Logan has a vision to fill the 80 percent of empty seats on the road and ultimately transform the face of transportation around the world. Since unveiling the product in June 2012, Lyft has quickly become one of the fastest-growing tech companies with more than $80 million raised from leading investors Andreessen Horowitz and Founders Fund and has been featured in The Economist, the New York Times and on NBC’s TODAY Show. Lyft is currently available in San Francisco, Los Angeles, Seattle, San Diego, Chicago, Boston and Washington, D.C., with more than a million rides shared on the platform to date.

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