|Brown University, BA||1990|
|Comparative Literature, Semiotics|
LLisa Eisenpresser Lisa Eisenpresser has spent the last twenty years as an entrepreneur, executive and producer and did her first new media start-up in 1992. Through her company, FullCourtPress, she creates and produces original, branded content for clients such as General Motors, McDonalds, MySpace, American Family Insurance, MTV, J&J, Accuvue, Gatorade, HTC and Random House. Recent series work includes: â€œRoad to the Woodies,â€ â€œArtist on Artist,â€ â€œFanswers,â€ â€œThe MySpace Music Feed,â€ and â€œThe Fit.â€
Lisa was also Co-Founder and CEO of SaysMe, funded in 2008 by Intel Capital and Ashton Kutcherâ€™s Katalyst Media. Through a partnership with Comcast and Time Warner, SaysMe democratized TV advertising by letting anyone create their own ads and run them on the cable TV networks of their choice for as little as $6. SaysMe has been featured on the cover of the NY Times Business section, LA Times Magazine, Wired, Huffington Post, and numerous others through earned media it received for its game-changing platform.
Prior to this, Lisa was Co-Founder and President of Sunshine Direct, a direct response marketing company funded by outdoor advertising pioneer, Bill Apfelbaum. Through Sunshine, Lisa created and produced The Millionaire Mindset Collection, a successful series of TV infomercials selling products that enable people with no business background to make money in real estate. She also partnered with Diane Keaton to form Keaton Manufacturing Company, a home furnishings and lifestyle brand. And Sunshine also created and distributed â€œGross Misconduct,â€ a three-volume video series featuring never before seen antics and stunts performed by Steve-O, the star of â€œJackass.â€
From 1992-2001, Lisa created and produced numerous genres of entertainment and branded content for leading edge new media companies. As Executive Producer and Vice President of Strategic Development for Brilliant Digital Entertainment, she oversaw production and distribution of animated games, advertisements, movies and music videos in Australia and the US. As Vice President of Original Content at BoxTop/ iXL, a publicly traded internet consulting company, she led her department in the creation of branding programs for Forbes 500 clients as well as original programming for Microsoft and AOL. Among her creations was “Satori,” a visionary series focused on self-improvement and alternative health, which she conceived, produced and licensed to the Microsoft Network (MSN) from 1997-1998.
From 1994-1996, Lisa directed CD-ROM business development at Time Warner and was a Producer at TCI Cableâ€™s AND Interactive, where she created an awarding-winning site for the Getty Museum. Lisa began her career in television and film production at the news show, South Africa Now, and at Roger Cormanâ€™s Concorde Pictures in Los Angeles. She embarked on a pioneering new media career in 1992 when she co-developed the first real-time digital video sampler, â€œVuJak.â€ Lisa holds a B.A. with honors from Brown University where she also received a Ford Foundation Grant in Modern Culture and Media. She has been a participant at the Aspen Institute, in the Yale Information Society Project, and was a guest lecturer at the USC School of Media Studies.
Recent press links can be viewed at: