Lindsay Kaplan is a digital expert and marketing strategist based in New York. She currently runs marketing and communications at the mobile mapping app, Citymaps. She is an associate judge of the Webby Awards, and a member of Internet Week’s Advisory Committee.
Kaplan began her career in book publishing as a publicist at Oxford University Press. She then headed up publicity and communications at Time Out magazine, launching, editing, and monetizing social media platforms. She moved to Hachette Filipacchi Media as ELLE’s first social media manager, working alongside editorial and sales. Kaplan then served as Publicis Modem’s first social media strategist, before moving to commerce start-up Chloe + Isabel as Marketing Director. Prior to her role at Citymaps, she was Digital Strategy Director at DuJour magazine, launched in partnership with Gilt Groupe.
She is also talking head on the TV Guide Network and a weekly columnist for The Gloss. The New York Observer profiled her relationship as a “New York Media Power Couple,” and BetaBeat named her one of the “2012’s Most Poachable Players in Tech.”
Kaplan has been interviewed by Salon, Popular Mechanics, The Next Web, CBS SmartPlanet, and MediaBistro, and has contributed writing to publications including McSweeney’s, Gawker, and Premiere, and was published in the book Mountain Man Dance Moves (Random House, 2006).
She holds a B.A. in English & American Literature, Creative Writing and Philosophy from Brandeis University.