Lief is the founder and is currently serving as the CEO of Workface Inc. He is a career entrepreneur and technologist. He has founded and grown eight companies, primarily based on interactive technologies and advertising. Larson was a recipient of the Kiosk Hall of Fame award in 2004. Lief was named #8 on Entrepreneur magazine’s “Top 10 Entrepreneurs Under 30†list and was a primary or co-inventor of several patented media technologies. In 2011 he was a presenter at the DEMO conference.