Based out of Singapore, Lichi leads the Global Monetization Solutions team for JAPAC at Millennial Media, focusing on expanding the company's tools and monetization services for media and application developers in Asia Pacific.
With an early passion for digital advertising and mobile technology, Lichi began his professional career in Silicon Valley at Google. Lichi worked on Google AdWords, helping clients in travel and local verticals maximize their ROI. He later relocated to Singapore to join Google Southeast Asia, helping to deepen relations with regional advertisers. Lichi subsequently joined AdMob where he was in charge of key accounts and strategic partnerships. After Google acquired AdMob, with a passion for small and nimble companies, Lichi joined local Singapore based startups, Foound and Chalkboard in the capacity of business development, helping to build new business in the space of mobile/app and location based advertising before he joined Millennial Media.
Lichi brings expertise in mobile, digital monetization and leadership experience in APAC.
Director, Global Monetization Solutions, APAC
Director, Business Development, Asia
2011 - Jan, 2012
Director, Business Development
2010 - Jan, 2010
APAC Sales & BD
Sep, 2009 - Jan, 2010
Mar, 2007 - Sep, 2009
2005 - Jan, 2006