Primary Role
Director, Global Monetization Solutions, APAC @ Millennial Media
Education
National Chung Cheng University

Person Details

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Based out of Singapore, Lichi leads the Global Monetization Solutions team for JAPAC at Millennial Media, focusing on expanding the company's tools and monetization services for media and application developers in Asia Pacific.

With an early passion for digital advertising and mobile technology, Lichi began his professional career in Silicon Valley at Google. Lichi worked on Google AdWords, helping clients in travel and local verticals maximize their ROI. He later relocated to Singapore to join Google Southeast Asia, helping to deepen relations with regional advertisers. Lichi subsequently joined AdMob where he was in charge of key accounts and strategic partnerships. After Google acquired AdMob, with a passion for small and nimble companies, Lichi joined local Singapore based startups, Foound and Chalkboard in the capacity of business development, helping to build new business in the space of mobile/app and location based advertising before he joined Millennial Media.

Lichi brings expertise in mobile, digital monetization and leadership experience in APAC.

Experience (6)

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  • Nmewowpeiz2hkcvroqpz

    Millennial Media

    Director, Global Monetization Solutions, APAC
    Feb, 2012
  • 8ce2048ae6439c1b2e5b552732cefd07

    Chalkboard

    Director, Business Development, Asia
    2011 - Jan, 2012
  • Cb default image 58x58

    Foound

    Director, Business Development
    2010 - Jan, 2010
  • U05yz8kbf4gaykh05vjm

    AdMob

    APAC Sales & BD
    Sep, 2009 - Jan, 2010
  • Tjiikcwcsseopwkjav7e

    Google

    Account Manager
    Mar, 2007 - Sep, 2009
  • Tjiikcwcsseopwkjav7e

    Google

    AdWords Representative
    2005 - Jan, 2006

Education (2)

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