Based in Berlin, Germany, Lichi is responsible for the global growth of gNative, glispa's native ad network. glispa is a performance marketing platform for mobile and digital entertainment.
Immediately prior to glispa, Lichi spent 3 years at Millennial Media, a publicly listed mobile advertising network, building and leading the supply side business for APAC. His team grew Millennial's APAC originated supply by 150 times, going from less than 100M impressions per month to 15 billion per month.
With an early passion for digital advertising and mobile technology, Lichi began his professional career in the Silicon Valley at Google. Lichi worked on Google AdWords. He later relocated to Singapore to join Google Southeast Asia, to help deepen relations with regional advertisers. Lichi subsequently joined AdMob where he was in charge of key accounts and strategic partnerships. After Google acquired AdMob, with a passion for small and nimble companies, Lichi joined local Singapore based startups, Foound and Chalkboard in the capacity of business development, helping to build new business in the space of mobile/app and location based advertising before he joined Millennial Media.
Lichi brings expertise in app monetization and leadership experience in ad tech and the APAC markets.
Director, Global Monetization Solutions, APAC
Feb, 2012 - Current (over 4 years)
|May 6, 2013||TechInAsia - How Memebox Bootstrapped to Become a $1 Million Company (VIDEO)|
|Sep 19, 2011||TechInAsia - This Month’s Founders Drinks is on Usability, Design, and Monetization of Mobile Apps|
|Sep 14, 2010||CNet - Foound launches Foursquare of the future - CNET|