|State University of New York College at Oswego, B.A.,||2005|
|National Chung Cheng University|
Lichi heads up the Global Monetization Solutions, SE Asia team at Millennial Media.
With an early passion for digital advertising and mobile technology, Lichi began his professional career in Silicon Valley at Google. Lichi worked on Google AdWords, helping clients in travel and local verticals maximize their ROI.
He later relocated to Singapore to join Google Southeast Asia, helping to deepen relations with regional advertisers.
Lichi subsequently joined AdMob where he was in charge of key accounts and strategic partnerships.
After Google acquired AdMob, with a passion for small and nimble companies, Lichi joined local Singapore based startups, Foond and Chalkboard in the capacity of business development, helping to build new business in the space of mobile/app and location based advertising.