Overview

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Primary Role
Director, Global Monetization Solutions, APAC @
Gender:
Male
Location:
Berlin
Website:
http://lichiwu.wordpress.com
Social:

Person Details

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Based in Berlin, Germany, Lichi is responsible for the global growth of gNative, glispa's native ad network. glispa is a performance marketing platform for mobile and digital entertainment.

Immediately prior to glispa, Lichi spent 3 years at Millennial Media, a publicly listed mobile advertising network, building and leading the supply side business for APAC. His team grew Millennial's APAC originated supply by 150 times, going from less than 100M impressions per month to 15 billion per month.

With an early passion for digital advertising and mobile technology, Lichi began his professional career in the Silicon Valley at Google. Lichi worked on Google AdWords. He later relocated to Singapore to join Google Southeast Asia, to help deepen relations with regional advertisers. Lichi subsequently joined AdMob where he was in charge of key accounts and strategic partnerships. After Google acquired AdMob, with a passion for small and nimble companies, Lichi joined local Singapore based startups, Foound and Chalkboard in the capacity of business development, helping to build new business in the space of mobile/app and location based advertising before he joined Millennial Media.

Lichi brings expertise in app monetization and leadership experience in ad tech and the APAC markets.

Jobs (7)

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Current

Director, Global Monetization Solutions, APAC

Feb, 2012 - Current   (over 4 years)
Past
Started
Ended
Title
Company
Feb, 2015
Unknown
Senior Director of Business Development, Native Advertising
2011
2012
Director, Business Development, Asia
2010
2010
Director, Business Development
Sep 1, 2009
2010
APAC Sales & BD
Mar, 2007
Sep, 2009
Account Manager
2005
2006
AdWords Representative

Education (2)

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