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General Information



State University of New York College at Oswego, BA 2005
Computer Science
National Chung Cheng University

Current Companies

Director, Global Monetization Solutions, APAC

Former Companies

Account Manager
APAC Sales & BD
Director, Business Development
Show All Former Companies

Web Presences


Lichi Wu

Lichi leads the Global Monetization Solutions team for JAPAC at Millennial Media, focusing on expanding the company’s tools and monetization services for media and application developers in Asia.

With an early passion for digital advertising and mobile technology, Lichi began his professional career in Silicon Valley at Google. Lichi worked on Google AdWords, helping clients in travel and local verticals maximize their ROI. He later relocated to Singapore to join Google Southeast Asia, helping to deepen relations with regional advertisers. Lichi subsequently joined AdMob where he was in charge of key accounts and strategic partnerships. After Google acquired AdMob, with a passion for small and nimble companies, Lichi joined local Singapore based startups, Foound and Chalkboard in the capacity of business development, helping to build new business in the space of mobile/app and location based advertising before he joined Millennial Media.

Lichi brings expertise in mobile, digital monetization and a history of maximizing business opportunities via strong partnerships.

Recent Milestones

  • Check
    Lichi Wu added a position as Director, Global Monetization Solutions, APAC at Millennial Media. (2/1/12)
    Posted 2/8/12 at 6:26pm
  • Check
    Lichi Wu added a position as Director, Business Development, Asia at Chalkboard. (1/1/11)
    Posted 6/23/11 at 1:13am
  • Check
    Lichi Wu added a position as Director, Business Development at Foound. (1/1/10)
    Posted 9/22/10 at 7:57pm
  • Check
    Lichi Wu added a position as APAC Sales & BD at AdMob. (9/1/09)
    Posted 9/22/10 at 7:55pm
  • Check
    Lichi Wu added a position as Account Manager at Google. (3/1/07)
    Posted 9/22/10 at 7:54pm
  • Check
    Lichi Wu added a position as AdWords Representative at Google. (1/1/05)
    Posted 7/1/13 at 1:37am



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Last Edited 1/26/14

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