Detailed Description

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Based out of Singapore, Lichi leads the Global Monetization Solutions team for JAPAC at Millennial Media, focusing on expanding the company's tools and monetization services for media and application developers in Asia Pacific.

With an early passion for digital advertising and mobile technology, Lichi began his professional career in Silicon Valley at Google. Lichi worked on Google AdWords, helping clients in travel and local verticals maximize their ROI. He later relocated to Singapore to join Google Southeast Asia, helping to deepen relations with regional advertisers. Lichi subsequently joined AdMob where he was in charge of key accounts and strategic partnerships. After Google acquired AdMob, with a passion for small and nimble companies, Lichi joined local Singapore based startups, Foound and Chalkboard in the capacity of business development, helping to build new business in the space of mobile/app and location based advertising before he joined Millennial Media.

Lichi brings expertise in mobile, digital monetization and leadership experience in APAC.

Experience (6)

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  • 67055e4baa29ede8623eb34facaa677a

    Millennial Media

    Director, Global Monetization Solutions, APAC
    Feb, 2012
  • 8ce2048ae6439c1b2e5b552732cefd07

    Chalkboard

    Director, Business Development, Asia
    2011 - Jan, 2012
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    Foound

    Director, Business Development
    2010 - Jan, 2010
  • Edd726e66339d52103fd6838837a1420

    AdMob

    APAC Sales & BD
    Sep, 2009 - Jan, 2010
  • B0c6a0f48fe6f70ac1fd618d81a16595

    Google

    Account Manager
    Mar, 2007 - Sep, 2009
  • B0c6a0f48fe6f70ac1fd618d81a16595

    Google

    AdWords Representative
    2005 - Jan, 2006

Education (2)

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