For over 25 years, Larry Burke has established a solid reputation in the areas of branding, advertising and marketing. His expertise extends to every facet of the customer experience, from the development of the brand identity, advertising and promotional strategies to innovative customer service programs, retail staff training and motivational initiatives. Larry is active in the development of his profession as a juried member (MGDC) of the Society of Graphic Designers of Canada, and has served as National Representative for the region. He has lectured in the Public Relations department of Mount Saint Vincent University and was featured as a guest speaker for the Canadian Public Relations Society, the International Association of Business Communicators, and the International Council of Shopping Centres.
He has also served on the communications board of the Grace Maternity Hospital Foundation, and holds a Bachelorâ€™s degree in Communication Design from the Nova Scotia College of Art and Design.
Larryâ€™s work has been published in: Tactics Magazine (Vancouver), Retail Ad World (New York) Business Voice Magazine (Halifax) allNovaScotia.com (Halifax) Consumer Behavior (textbook, Prentice Hall, Toronto) Design Edge Canada Magazine (Mississauga).