| Harvard Business School, MBA | 1990 |
| Strategy, Technology, Marketing | |
| Northwestern University, BS | 1985 |
| Industrial Engineering, Computer Science |
Kristin Asleson McDonnell is a leader in the digital media industry forging innovations in social media, mobile software, digital marketing, and games. Over the past 20 years, she has been a management team member of six start-ups which have resulted in two IPOs and five acquisitions by major media and advertising companies.
Drawing upon her significant start-up experience, Kristin advises tech companies as an Advisor, Director, Consultant, and Investor. She is also on the Advisory Board of Northwestern University’s Center for Entrepreneurship and Innovation and is an MBA mentor at Stanford’s Graduate School of Business.
From 2004-2010, Kristin was the CEO, Chairman, and Co-Founder of LimeLife, the cross-platform digital media company for women, which was acquired by Total Beauty Media in August 2010. LimeLife offers lifestyle content to women on the desktop web and mobile phones. The company runs the most visited female lifestyle mobile web site in the U.S. As an early innovator in the mobile software industry in 2004, LimeLife launched some of the first lifestyle and game mobile applications targeting women.
Prior to starting LimeLife, Kristin was the VP Marketing for Xfire, the company that pioneered in-game messaging. The company was purchased by Viacom’s MTV Networks in May 2006. From 1996-2001, Kristin held a variety of positions at Mpath/HearMe’s Mplayer division including VP Marketing and General Manager. The company launched the first high-speed multiplayer game community on the Internet featuring VoIP, video chat, and rich media advertising. HearMe/Mpath had an IPO in 1998 and the Mplayer division was sold to GameSpy, now part of NewsCorp, in 2001.
Earlier, Kristin was VP of Content Programming at AT&T’s ImagiNation Network (acquired by AOL), a member of Electronic Arts’ Advanced Technology Group, an Associate at McKinsey & Company, and a founding employee of Lante Corporation, a systems consulting firm (IPO, now owned by Razorfish).
Kristin earned a Bachelor of Science degree in Industrial Engineering with a concentration in Computer Science from Northwestern University with Tau Beta Pi academic honors. Kristin also holds an MBA from Harvard Business School.
