|Northwestern University, Bachelor of Science|
Krista is Vice President, Marketing for Fan Appz, a social media marketing software provider based in Santa Monica, CA (http://www.fanappz.com).
At Fan Appz, we believe that everyone is unique and wants to be treated that way. Our mission is to help brands engage and understand their fans, so that they can treat them like the unique individuals that they are.
Social media holds the key. The information that people share in social – from basic demographics to their unique interests and likes — gives brands the power to target and personalize their approach across all of their marketing and communications efforts.
We start with compelling social experiences that make it easy to grow one’s fan base, drive engagement and capture social data. We then help brands analyze that data and use the insights to target and personalize everything from their email marketing and online advertising to website and in-store promotions.
Krista is a digital media marketer and communications professional who has helped launch and build startups for 13 years, including Adly, Quantcast, Shopping.com, Plaxo and many more.
Previously, Krista was VP Marketing for Adly, the LA-based startup that pioneered the market for celebrity endorsements in social media. Prior to that, she marketed The OpenCalais Initiative at Thomson Reuters, recruiting the company’s first Web developer community (30,000 strong) and elevating its profile in tech circles.
Previously, Krista was Sr. Director Corporate Communications for AOL, where she led PR and promotion for the AOL Instant Messenger Service (AIM®), ICQ® and their related mobile and social properties, as well as it’s Tegic T9® predictive text brand.
Earlier, she provided PR strategy and execution to CMGI, Inc. and it’s more than 72 subsidiaries and venture investments, including AltaVista, Engage, AdSmart, MyFamily.com, Raging Bull and many more.
Krista holds an MA in English Literature from Simmons College, and a BS in Communications from Northwestern University.