Krista Pappas is considered a veteran online travel industry executive who is a highly regarded analyst/futurist & business leader. Her focus is on the intersection of electronic travel search, distribution, infrastructure, technology, and markets. Ms. Pappas is known for her deep knowledge of the travel technology, media and search industry and for her ability to identify and aid the development of trends years before they become global. For example: she was the first professional analyst to cover Internet travel in 1996-97, a key player in the launch of online travel services in 1997-2001, and a critical participant in the development of online travel sites since mid 90’s. Krista helped pioneer the industry’s first travel Meta search, FareChase.com and worked to develop T2/Orbitz. Since 1999 her acquisition to exit batting average has been 1000 due to a track record of successful & consecutive acquisitions. Most recently, in April 2008, Farecast was acquired by Microsoft.
Krista joined Microsoft when it acquired Farecast she was part of the executive team of the smart travel search site that empowers consumers to buy with confidence with innovative airfare predictions, hotel rate keys and travel planning tools. Today, Krista is the Global Head of Business Development of Bing Travel, a Microsoft Company which is now the combination of what was formerly Farecast, Live Search and MSN Travel led under one global search brand, Bing.com/Travel. Kristaâ€™s role is to establish and drive the key business partnerships and strategic alliances for Bing Travel globally.
Krista sits on numerous travel industry boards including CASMA, US Travel and Womenâ€™s Travel Leadership Forum, ATME, iFive. She’s been quoted as an expert analytical source on travel topics dozens of times in newspapers such as the New York Times and the Wall Street Journal and has been interviewed on CNN, NBC, ABC and MSNBC to name a few.
Specialties:strategic partnerships, commercial operations, leading product development, product strategy, and distribution channel strategies. Advising on issues relating to convergence, vertical search, travel supplier-direct relations and consumer demand and their impact on the travel industry.