Person Overview

Co-Founder at Mobclix
Co-Founder/ GM of New Business at BlueLithium, Founder at burrp!



Mr. Subramanian is a co-founder of Mobclix and drives the advertising and marketing strategy for the company. Mr. Subramanian was a co-founder and General Manager of New Business for BlueLithium (acquired by Yahoo! for $300M), the world's largest behavioral targeted ad network.   Mr. Subramanian led the development of their affiliate network, lead generation platform, contextual, and behavioral targeting platforms.  Prior, Mr. Subramanian launched the first offline/online social network, MingleNow, which focused on mobile content and communication such as group text messaging and mobile video sharing to bridge the gap between the offline and online worlds.  Previously, Mr. Subramanian was a co-founder of Burrp! (acquired by media conglomerate TV18), a localized review and recommendation internet portal for metropolitan India, where he ran the product team and focused on ad supported content delivery (text, audio, video, WAP... See More

Experience (4)


Investments (1)