The man with the plan. Kirk started Wave Accounting after 13 years in digital media. He's also the guy with “and another thing” on the tip of his tongue: always brainstorming new ways to make the tools work for small business owners. Kirk has headed up business development, advertising sales and has built tech teams for some of Canada's largest media brands, corporations and financial institutions. Wave is his third start-up. With the time he'll save using Wave for his own accounting, he plans to go sailing.