| University of Michigan, Bachelor of Arts | |
| Organizational Studies |
Kim has over 13 years of experience as a sales and marketing leader at organizations ranging in size from Fortune 500 to start-ups. Before joining Martini Media, Kim worked at top companies such as Kelley Blue Book, Yahoo!, Ad Network–Engage Media, weather.com, and CNN. Kim has collaborated with major automotive companies such as General Motors, Ford, Chrysler, BMW, Mercedes, and Subaru to build broad-based marketing programs consisting of advertising, original content development, consumer insights, leads, and content syndication. While at Kelley Blue Book and Yahoo!, Kim led teams in creating industry-leading interactive marketing programs, such as Ford’s Cash for Clunkers, Saturn’s “Who’s Next,†Music of Chevy, GMC Fantasy Football, and Ditech’s Mortgage Loan Center. During her tenure at Yahoo!, Kim grew the General Motors business nearly 20 fold, building the account from one that had never run a Front Page ad into Yahoo!’s largest advertising partner worldwide. Kim is an active member of 313 Digital, Adcraft Club of Detroit, and the IAB where she has served on various task force committees. She earned her Bachelor of Arts degree in Organizational Studies from the University of Michigan. Kim enjoys an active life in the Detroit suburbs with her husband, two children, and English bulldog.
