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Principal, Account Strategy

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Marketing Manager
Account Management
New Media Institute

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Kevin Planovsky

As co-founder and account strategy lead of Vert Mobile, Kevin ties in key skills and experience from both the agency and client sides of the industry to develop highly targeted and effective mobile communications for all of Vert’s clients. After stints at traditional agencies (Arras Group, Initiative Media), Kevin’s early career was spent managing accounts, new business, and mobile for brands like AutoTrader.com, InterContinental Hotels, Disney, and Home Depot at Nurun Ant Farm Interactive. This eventually led to his most recent client-side gig as Marketing Manager of Zipcar Atlanta where Kevin helped lead a challenging car-sharing market into profitability with triple digit growth in both membership and revenue in under two years. This strong business foundation, combined with his mobile background and instincts ultimately drives Kevin’s day-to-day account strategy functions with Vert.

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Last Edited 5/31/09

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