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JiWire, Inc. was founded by Kevin McKenzie, who brings to the company 15 years of experience in online publishing and commerce in the technology industry. With a passion for technology products, and the wireless industry in particular, Kevin is a pioneer of media and online commerce.

Prior to founding the company, Kevin was the senior vice president of CNET Networks' Shopping Services, which include its three Web sites developed to support tech buyers through every phase of the purchasing process: CNET, ZDNet Shopper, and mySimon. The sites integrate trusted editorial, including news and product reviews, with a powerful technology product data engine to fuel the decision-making and buying processes for a variety of tech audiences, from IT professionals and business decision makers, to people who rely on technology in their personal lives.

Prior to heading CNET's Shopping Services, Kevin was senior vice president of CNET Channel, a business unit of CNET Networks and a provider of online technology product data, sales tools, and services for companies throughout the IT supply chain. Kevin played a key role in the success of CNET Networks since he joined the company in 1996. He wrote the business plan and developed the product for CNET's comparison shopping leads model, formed CNET's first content syndication/circulation team, and oversaw several acquisitions.

Prior to joining CNET Networks, Kevin held the position of product manager at Internet Shopping Network, the first online computer superstore in the world. He joined ISN as the third employee in 1994 and pioneered some of the first e-commerce marketing on the Web.

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