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General Information

Websiterushmoredrive.com
Blogmediamafiatt.blog...
Twitter@RedClayDigital
BirthplaceChicago, IL

Degrees

University of Illinois at Urbana , Bachelor Science 1986
Computer Science / Mathematics
University of Phoenix, MBA 2002
Business Administration

Current Companies

CEO

Former Companies

e.com
Director, Online Products
Software Engineer III
Vice President, Global Product Management

Web Presences

Tags

Photo Credit

by K. McFall

Kevin McFall

Kevin McFall is an experienced media executive, with a strong proficiency in digital and social media, product management, and launching Internet-based businesses. He serves as Vice President of Global Business Development at Cision U.S., Inc., the leader in media intelligence and PR workflow solutions; as President of Red Clay Digital LLC, a strategic services consultancy providing guidance to publishers leveraging online, mobile, social, gaming and other digital media platforms for audience development, monetization, content development, and product innovation; and as Chief Community Officer for AMightyRiver.com, a diversity-based online career and professional networking property of the Professional Diversity Network. Prior to these ventures, he was Co-Founder and VP of Products, Content and Business Development for RushmoreDrive.com/IAC, the world’s 1st of its kind Internet search engine for African Americans. Prior to joining IAC, Kevin directed the digital product and affiliate programs for Tribune’s TV and movie service Zap2it.com, and produced for BlackVoices.com and Traffic.com. Kevin also successfully led the growth of key business and technology initiatives for the American Bar Association, Sara Lee Corp. and Digital Equipment Corp. Kevin serves on the University of Illinois Alumni Association Campus Alumni Advisory Board and is the past president of the school’s Black Alumni Network. Kevin has served on the boards of IC Stars Foundation, and Sankofa Community Builders. Kevin is an active member of several national professional associations including NAMME, NBMBAA, and NAMIC. Kevin holds an MBA from the University of Phoenix and a B.S. degree in C.S. & Mathematics, from the University of Illinois at Urbana. He enjoys DJ’ing, cycling & blogging.

Milestones

Videos

Sources

  1. IAC Adds Management (paidcontent.org) [edit]
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Last Edited 9/3/11

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