|University of Illinois at Urbana , Bachelor Science||1986|
|Computer Science / Mathematics|
|University of Phoenix, MBA||2002|
by K. McFall
Kevin McFall is an experienced media executive, with a strong proficiency in digital and social media, product management, and launching Internet-based businesses. He is managing director of Red Clay Digital a management consultancy providing guidance to publishers leveraging online, mobile, social, gaming and other digital media platforms for audience development, monetization, content development, and product innovation. He served as Vice President of Global Business Development at Cision U.S., Inc., the leader in media intelligence and PR workflow solutions; and as Chief Community Officer for AMightyRiver.com, a diversity-based online career and professional networking property of the Professional Diversity Network. Prior to these ventures, he was Co-Founder and VP of Products, Content and Business Development for RushmoreDrive.com a wholly-owned subsidiary of the Barry Diller led InterActive Corporation (IAC), the world’s 1st of its kind Internet search engine for African Americans. Prior to joining IAC, Kevin directed the digital product and affiliate programs for Tribune’s TV and movie service Zap2it.com, and produced for BlackVoices.com and Traffic.com. Kevin also successfully led the growth of key business and technology initiatives for the American Bar Association, Sara Lee Corp. and Digital Equipment Corp. Kevin serves on the University of Illinois Alumni Association Campus Alumni Advisory Board and is the past president of the school’s Black Alumni Network. Kevin has served on the boards of IC Stars Foundation, and Sankofa Community Builders. Kevin is an active member of several national professional associations including NAMME, NBMBAA, and NAMIC. Kevin holds an MBA from the University of Phoenix and a B.S. degree in C.S. & Mathematics, from the University of Illinois at Urbana. He enjoys DJâ€™ing, cycling & blogging.