As chief revenue officer of Verve, Kevin Arrix is responsible for building out the mobile marketing platform’s sales, sales operations and customer success services, with a focus on key U.S. and international market segments.
Prior to Verve, Kevin was chief revenue officer and executive vice president of worldwide brand partnerships at SFX Entertainment, the global leader in electronic music. Here, he was also the chief revenue officer for Viggle Inc., a mobile-based entertainment rewards platform comprised of Viggle and Wetpaint. As revenue lead for SFX, Kevin was responsible for all brand partnership and business development activity globally, and oversaw the strategic development and execution of SFX live events, content creation, content licensing and media. He started at Viggle in December 2011, prior to the app launching, and built the company’s entire sales, sales marketing and operations teams and systems, successfully bringing the company to the public markets.
Previously, Kevin was at Viacom, starting at Nickelodeon in a digital and television advertising sales management position managing over $400 million in revenue. He quickly ascended to executive vice president of digital advertising in charge of advertising sales, operations, marketing and strategy for all MTV Networks brands, including Nickelodeon, MTV, Comedy Central and Spike. He was an integral part of the management team that established MTV Networks as a digital player in the marketplace, responsible for over $300 million in revenue and a team of several hundred.
Kevin holds a Bachelor’s Degree in History from Duke University and is based in New York City.
|Jul 7, 2011||Gigaom - Magna CEO Herbst-Brady Jumps To MTV For Ad Strategy Role|
|Feb 23, 2010||Gigaom - MTV Digital Reorg: McDonnell To Head Fusion; Tribes’ Hopkins Gets Expanded Marketing Role|
|Feb 16, 2010||Gigaom - MTV Networks Taps Quantcast To Power Ad Targeting Efforts|
|Dec 14, 2009||Gigaom - MTVN Promotes Kevin Arrix Head Of Digital Ad Sales; Witt Joins Stirratt At MySpace|
|Oct 10, 2009||Gigaom - Nada Stirratt Defects From MTV To MySpace As Chief Revenue Officer|