I write. I’m the author of Insanely Simple: The Obsession That Drives Apple’s Success, coming April 26th. I blog. Come visit for the latest in technology and marketing at Ken Segall’s Observatory. I create. My latest effort was the Ellen DeGeneres campaign for JCPenney that debuted on the Oscars. I consult, usually about branding and naming issues. And I amuse (at least I try to). Along with partner Michael Rylander, I’m responsible for the content of the fake Apple news site, Scoopertino.