Keld founded TireTagz, an innovative car technology product, in 2005 and it was acquired in 2007 by NB Capital. He joined Spark Idea (AIM listed New Media Spark spinoff) as a Digital Director in 2000 and following that assisted in setting up publisher Kobalt Music Group in 2001. Keld also founded (in 1995) and sold one of the first U.K. Web agencies, Hard Reality (now ARC), to the Leo Burnett Group in 2000.
