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Director, User Experience and Design
SVP of User Experience and Design

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Katie Geminder

Ket’s always day one, work hard and have fun mentality of the online retailer. At Amazon, she led large cross-functional and customer experience initiatives including the Kitchen Store, re-launch of Tab Navigation,, and the Amazon Services e-Commerce platform.

In 2005 Katie returned to California to work on the Apple Online Store team as a Sr. Manager focused on content and customer experience, collaborating with engineering, marketing, and design teams to improve online shopping for Macs and iPods. Katie joined Facebook in early 2006 and led the product management, design and user experience teams. She played an integral part in launching the News Feed and Mini Feed products, making Facebook available to all users (beyond college and high school), opening up the Facebook Platform to application developers, and the Facebook redesign.

She is one of the inventors listed on Facebook’s Feed patent.

In August of 2008 she set out on building a design and consulting business with her co-founder, designer, and husband. She then rejoined Owen Van Natta at Myspace in July of 2009, a job she would leave in February 2010 after Van Natta’s departure.

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