Karl is a veteran of the digital marketing technology industry, and joined AdReady as its President and CEO in 2009. Prior to AdReady, he was the president of Atlas at aQuantive, and helped facilitate its $6B acquisition by Microsoft – the largest purchase in Microsoft’s history. After, Karl served as general manager in charge of ad platform product management, search and display marketing, and mobile and gaming advertising at Microsoft. Before his time at aQuantive, Karl was a manager at the strategic consulting firm Bain & Company. Karl earned his BA in Economics from Duke University followed by a MBA with honors from the Amos Tuck School at Dartmouth College. He also spent four years in the United States Navy as a Diving Officer. Currently, Karl serves on the Board of Directors of KING FM and EnergySavvy.com in Seattle.