Prior to joining RadiumOne, Kamal managed the media team at Yahoo! Ad Network. There, she provided leadership and direction in all aspects of the Yahoo Ad Network and also contributed strategic direction after the acquisition of BlueLithium.
Kamal co-founded and developed BlueLithium, a pioneer behavioral targeting ad network. She was instrumental in coordinating design, the flow of all UI features, analytical modeling of optimization algorithms, and the execution of the flagship products. She was also heavily involved in developing new business and building out the team. Prior to BlueLithium, she co-founded ClickAgents and served as the Director of Network Development, where she successfully brought brands to the premium publishers via performance-based initiatives. She has over 12 years of experience in online media buying and is an expert in building stellar products and teams.