Kamakshi Sivaramakrishnan is the founder and CEO of Drawbridge, the industry’s leading programmatic cross-device advertising platform. Under Kamakshi’s leadership, the Drawbridge team has solved a problem central to all digital media: cross-device identity. Her vision of taking advertising on mobile devices from being untargeted and virtually random to being done with intent, drove her to leave her role as Lead Scientist at AdMob (acquired by Google in 2009) in 2010.
The Drawbridge team has developed the first machine-learning ad technology that leverages insights from device IDs to enable advertisers and marketers to reach targeted audiences across screens. Drawbridge receives over twelve billion ad requests each day, has made over over one trillion observations, and as a result, has paired over one billion devices to date.
Kamakshi received her PhD in Information Theory and Algorithms from Stanford University, and in 2014 was named one of Ad Age’s “40 Under 40,” as well as an Ernst & Young Entrepreneur of the Year Finalist. She has the unique distinction of her work being on board New Horizons, NASA’s farthest space mission, to Pluto and the outer planetary system.