Primary Role
CEO at HOTPOTATO MEDIA

Detailed Description

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Justin Shaffer works on the product team at Facebook. He’s led teams that have worked on Groups, Places, Privacy, Timeline, Photos, and Events.

Justin came to Facebook via the acquisition of Hot Potato in mid-2010 where he was the Founder and CEO. Hot Potato built software that made it easy to share what you were doing, where you were, and with whom – and connect to others doing the same.

Prior to founding Hot Potato, Justin served as Senior Vice President, New Media at MLB Advanced Media L.P., the online arm of Major League Baseball. Since 2001, he served in a variety of leadership roles focused on the development of the technology and product vision for the suite of offerings available to fans on MLB.com today.

Prior to MLBAM, Justin served at ScreamingMedia Inc., an internet based content aggregator and syndicator in New York. He’s an avid skier and racing sailor, and also enjoys engineering pursuits of all kinds.

Experience (4)

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