Detailed Description

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Justin Helmig has over 16 years of leadership experience in the software industry including product, marketing, and technical roles.

Mr. Helmig is currently Executive Vice President of Products and Technology at StrikeIron, a venture backed web API company. He is responsible for leading the engineering, product management, operations, IT, support, and sales engineering teams.

Previously at StrikeIron he was Vice President of Marketing and was responsible for the marketing organization including: product management, inbound demand generation (PPC, SEO, content strategy, conversion optimization), tradeshows, and outbound lead creation.

Prior to joining StrikeIron, Mr. Helmig was Vice President of Product Management at TapRoot Systems, a venture backed mobile software company. He started at TapRoot as Director of Product Management with P&L responsibility for TapRoot's Wi-Fi and convergence products business unit. He later gained responsibility for all of TapRoot's product and service portfolio. Additionally, he collaborated with the rest of the executive team on new market entry, corporate strategy, and the sale of the business.

Before joining TapRoot, Mr. Helmig was a member of Texas Instrument's Worldwide Strategy and Corporate Development group where he was responsible for alliances, mobile operator relationships, product strategy, M&A strategy, and corporate development for the wireless terminals business unit.

Mr. Helmig also held leadership positions in TI's sales organization where he was a key contributor in building the OMAP wireless processor business unit.

Prior to joining TI, Mr. Helmig held technical positions at General Instrument, where he was a technical lead for a digital cable set-top box software team, and Qualcomm, where he designed and implemented software for CDMA handsets.

Mr. Helmig holds a BS in Computer Engineering from Clemson University and a MBA from Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.

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