|Southern Illinois University, Carbondale, Degree||1990|
Named by Digital Media Wire as a top “25 Executive to Watch in Digital Entertainment,” Shumaker has spent her career building businesses in lifestyle media with best of breed interactive technology, community and commerce. As senior vice president at 4INFO, she is responsible for advertising sales, corporate marketing and public relations, market research, as well as advertising program development and expansion. Before joining 4INFO, Shumaker provided digital revenue consulting for a variety of emerging media businesses. She also served as general manager of 1UP.com, a Hearst Interactive Property and SVP of Sales, and General Manager with Double Fusion, Inc. where she managed publisher partnerships and global revenues. Before Double Fusion she led the advertising sales organization for Electronic Arts (EA) and was director of sponsorship sales for Quokka Sports and its joint venture with NBC. She was recognized in Advertising Age’s 2005 “Women to Watch” report. She holds a bachelor’s degree from Southern Illinois University.