Back to Mobile View
Subscribe to the CrunchBase Daily for the latest on Fundings, Acquisitions, and Startup Events

General Information

Websitege.com
Twitter@generalelectric

Degrees

Harvard University, BA
English
Yale University - Yale School of Management, MBA
MBA

Current Companies

Chief Marketing Officer, Managing Director

Former Companies

Global Executive Director, Advertising and Brand
Executive Director, Advertising and Marketing, Strategy and Operations
Account Management and Strategic Planning
Account Management and Strategic Planning

Web Presences

Tags

Judy Hu

Uniting jet engines and ultrasounds, locomotives and lab research under one brand takes imagination. As GE’s Global Executive Director, Advertising and Branding, Judy Hu has taken a complex array of technologies and forged a simplified global message for GE that can be seen in groundbreaking advertising, Olympic marketing, and the launch of GE’s newest business initiatives.

That requisite imagination literally leapt onto the page and online in 2003 when Judy launched the now-familiar global campaign, “Imagination at Work,” introducing a new vision for GE while simultaneously integrating the company’s vast R&D investments, high-tech products and solutions and services businesses.

Building on that success, Judy launched GE’s “ecomagination” campaign, which encompasses all of GE’s energy efficient technologies, and positioned GE as a leader in environmental issues. This was followed by “healthymagination,” which focuses on bringing better health to more people through improving access and quality and reducing costs.

Between her GE experience and five years at General Motors, Judy knows how to make a splash when the world is watching as seen in GE’s Olympic sponsorship – where her work ranges from sales incentive programs used in 40 countries to mobile programs in China to an award-winning interactive GE showcase that was built on the Beijing Olympic Green.

With a Harvard degree and an MBA from Yale, Judy began her career editing and designing trade books before moving into advertising at Leo Burnett in Hong Kong and DMB&B, where she rose to Senior Vice President. A member of the Board of Directors of the Ad Council and the Association of National Advertisers, some of Judy’s most recent recognitions include the “Gertrude Crain” award from American Business Media in 2009 and the Advertising Women of New York “Changing the Game” award in 2008.

Recent Milestones

  • Check
    Judy Hu added a position as Chief Marketing Officer, Managing Director at BNY Mellon. (1/1/13)
    Posted 9/8/13 at 9:02pm
  • Check
    Judy Hu added a position as Global Executive Director, Advertising and Brand at General Electric. (1/1/02)
    Posted 5/14/10 at 2:14pm
  • Check
    Judy Hu added a position as Executive Director, Advertising and Marketing, Strategy and Operations at General Motors. (1/1/96)
    Posted 9/8/13 at 9:02pm
  • Check
    Judy Hu added a position as Account Management and Strategic Planning at DMB&B. (1/1/83)
    Posted 9/8/13 at 9:03pm
  • Check
    Judy Hu added a position as Account Management and Strategic Planning at Leo Burnett. (1/1/83)
    Posted 9/8/13 at 9:03pm

Videos

Sources

Edit This Page
Last Edited 1/28/14

Revision History RSS Picture

Sharing

Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize »

TechCrunch Posts TechCrunch Logo Small Picture

External Links

CrunchBase API

Sponsors



Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy